Perspectives on Consumer Behaviour is popular PDF and ePub book, written by Włodzimierz Sroka in 2020-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Perspectives on Consumer Behaviour can be Read Online from any device for your convenience.
Perspectives on Consumer Behaviour Book PDF Summary
This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.
Detail Book of Perspectives on Consumer Behaviour PDF
- Author : Włodzimierz Sroka
- Release : 26 June 2020
- Publisher : Springer Nature
- ISBN : 9783030473808
- Genre : Business & Economics
- Total Page : 344 pages
- Language : English
- PDF File Size : 19,5 Mb
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