New Perspectives on Consumer Culture Theory and Research is popular PDF and ePub book, written by Renáta Sedláková in 2013-02-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, New Perspectives on Consumer Culture Theory and Research can be Read Online from any device for your convenience.
New Perspectives on Consumer Culture Theory and Research Book PDF Summary
In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed among the majority of social scientists from this region that consumer society and consumptive behaviour is a socially destructive phenomenon and one of the main causes of problems in contemporary society. This impression has prevented them from scrutinizing the symbolic dimension of consumption and led them to a critical analysis of the social causes and environmental consequences of excessive consumption. The examination of symbolic aspects of consumer culture or the mutual interaction of culture and marketing communication, for example, have remained outside the realm of academic interest. The absence of comprehensive academic interest in the topic of consumer culture does not, however, mean that consumer culture is not a subject of research. Such research, instead, takes place outside of the sphere of the university in the commercial sector and is primarily focused on issues of how to successfully sell products and services. Due to competitive concerns, commercial research into consumer culture has led to the privatization of its results, which runs contrary to the ideal of science as an open and critical project. The goal of this book is to create a counterbalance to this “science in the shadows” and overcome the mutual distrust between the academic and commercial spheres and make possible the transfer of recent discoveries between the two parties. This publication is dedicated to the exploration of three areas of consumer culture: research on consumer culture and consumer behaviour in post-socialist countries (especially in the Czech Republic), new developments in the theory of consumer culture and innovative methodological approaches to its research and, finally, to recent criticism of consumer culture and consumerism. It emerged from the collaboration of a team of authors made up of leading European researchers in the field of consumer culture, such as Kate Soper (London Metropolitan University), Franz Liebl (Berlin University of the Arts) and Rainer Gries (University of Vienna), as well as promising young scholars from the Czech Republic, Great Britain, Sweden, Serbia, Poland and Portugal. This book will be of great interest to students and scholars of sociology, cultural studies, marketing and market research.
Detail Book of New Perspectives on Consumer Culture Theory and Research PDF
- Author : Renáta Sedláková
- Release : 21 February 2013
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781443846646
- Genre : Business & Economics
- Total Page : 270 pages
- Language : English
- PDF File Size : 19,8 Mb
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