Cultural Mediation for Museums is popular PDF and ePub book, written by Michela Addis in 2023-01-31, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cultural Mediation for Museums can be Read Online from any device for your convenience.
Cultural Mediation for Museums Book PDF Summary
This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Detail Book of Cultural Mediation for Museums PDF
- Author : Michela Addis
- Release : 31 January 2023
- Publisher : Taylor & Francis
- ISBN : 9781000860597
- Genre : Business & Economics
- Total Page : 85 pages
- Language : English
- PDF File Size : 14,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Cultural Mediation for Museums by Michela Addis, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.