Consumer Behavior Theories is popular PDF and ePub book, written by Rajagopal in 2018-02-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behavior Theories can be Read Online from any device for your convenience.
Consumer Behavior Theories Book PDF Summary
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Detail Book of Consumer Behavior Theories PDF
- Author : Rajagopal
- Release : 25 February 2018
- Publisher : Business Expert Press
- ISBN : 9781947441156
- Genre : Business & Economics
- Total Page : 183 pages
- Language : English
- PDF File Size : 20,7 Mb
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