Perspectives in Marketing Innovation and Strategy is popular PDF and ePub book, written by Philip Kotler in 2023-09-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Perspectives in Marketing Innovation and Strategy can be Read Online from any device for your convenience.
Perspectives in Marketing Innovation and Strategy Book PDF Summary
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Detail Book of Perspectives in Marketing Innovation and Strategy PDF
- Author : Philip Kotler
- Release : 29 September 2023
- Publisher : Taylor & Francis
- ISBN : 9781000961263
- Genre : Business & Economics
- Total Page : 277 pages
- Language : English
- PDF File Size : 15,6 Mb
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