Making a Difference Through Marketing is popular PDF and ePub book, written by Carolin Plewa in 2016-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Making a Difference Through Marketing can be Read Online from any device for your convenience.
Making a Difference Through Marketing Book PDF Summary
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Detail Book of Making a Difference Through Marketing PDF
- Author : Carolin Plewa
- Release : 04 May 2016
- Publisher : Springer
- ISBN : 9789811004643
- Genre : Business & Economics
- Total Page : 282 pages
- Language : English
- PDF File Size : 14,6 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Making a Difference Through Marketing by Carolin Plewa, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.