New Media and Public Relations is popular PDF and ePub book, written by Sandra C. Duhé in 2007, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, New Media and Public Relations can be Read Online from any device for your convenience.
New Media and Public Relations Book PDF Summary
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Detail Book of New Media and Public Relations PDF
- Author : Sandra C. Duhé
- Release : 02 June 2024
- Publisher : Peter Lang
- ISBN : 0820488011
- Genre : Business & Economics
- Total Page : 492 pages
- Language : English
- PDF File Size : 18,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book New Media and Public Relations by Sandra C. Duhé, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.