Ethical Practice of Social Media in Public Relations is popular PDF and ePub book, written by Marcia W. DiStaso in 2014-06-27, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Ethical Practice of Social Media in Public Relations can be Read Online from any device for your convenience.
Ethical Practice of Social Media in Public Relations Book PDF Summary
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Detail Book of Ethical Practice of Social Media in Public Relations PDF
- Author : Marcia W. DiStaso
- Release : 27 June 2014
- Publisher : Routledge
- ISBN : 9781317917892
- Genre : Social Science
- Total Page : 278 pages
- Language : English
- PDF File Size : 21,7 Mb
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