Putting the Public Back in Public Relations is popular PDF and ePub book, written by Brian Solis in 2009-02-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Putting the Public Back in Public Relations can be Read Online from any device for your convenience.
Putting the Public Back in Public Relations Book PDF Summary
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Detail Book of Putting the Public Back in Public Relations PDF
- Author : Brian Solis
- Release : 19 February 2009
- Publisher : FT Press
- ISBN : 9780137011261
- Genre : Business & Economics
- Total Page : 463 pages
- Language : English
- PDF File Size : 18,6 Mb
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