Multisensory Design of Retail Environments is popular PDF and ePub book, written by Marko Sarstedt in 2023-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Multisensory Design of Retail Environments can be Read Online from any device for your convenience.
Multisensory Design of Retail Environments Book PDF Summary
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media app free of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
Detail Book of Multisensory Design of Retail Environments PDF
- Author : Marko Sarstedt
- Release : 30 September 2023
- Publisher : Springer Nature
- ISBN : 9783658412425
- Genre : Business & Economics
- Total Page : 82 pages
- Language : English
- PDF File Size : 8,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Multisensory Design of Retail Environments by Marko Sarstedt, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.