Methods for Assessing Brand Value is popular PDF and ePub book, written by Tatiana Soto J. in 2008-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Methods for Assessing Brand Value can be Read Online from any device for your convenience.
Methods for Assessing Brand Value Book PDF Summary
In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important.The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).
Detail Book of Methods for Assessing Brand Value PDF
- Author : Tatiana Soto J.
- Release : 01 April 2008
- Publisher : Diplomica Verlag
- ISBN : 9783836658720
- Genre : Business & Economics
- Total Page : 106 pages
- Language : English
- PDF File Size : 9,5 Mb
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