Financial Information and Brand Value is popular PDF and ePub book, written by Yves-Alain Ach in 2021-03-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Financial Information and Brand Value can be Read Online from any device for your convenience.
Financial Information and Brand Value Book PDF Summary
The brand is the companys most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the inadequacy of information and disclosed data to demonstrate the value of brands and the need to ensure that more reliable and relevant financial information is available to investors. Financial Information and Brand Value goes beyond the simple application of conceptual frameworks in order for the reader to master the practices related to brand valuation.
Detail Book of Financial Information and Brand Value PDF
- Author : Yves-Alain Ach
- Release : 03 March 2021
- Publisher : John Wiley & Sons
- ISBN : 9781786305671
- Genre : Business & Economics
- Total Page : 196 pages
- Language : English
- PDF File Size : 21,8 Mb
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