BRAND EQUITY AN INDIAN PERSPECTIVE is popular PDF and ePub book, written by SANGEETA TROTT in 2016-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, BRAND EQUITY AN INDIAN PERSPECTIVE can be Read Online from any device for your convenience.
BRAND EQUITY AN INDIAN PERSPECTIVE Book PDF Summary
The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.
Detail Book of BRAND EQUITY AN INDIAN PERSPECTIVE PDF
- Author : SANGEETA TROTT
- Release : 01 January 2016
- Publisher : PHI Learning Pvt. Ltd.
- ISBN : 9788120351769
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 11,6 Mb
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