Holistic Approaches to Brand Culture and Communication Across Industries is popular PDF and ePub book, written by Dasgupta, Sabyasachi in 2017-12-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Holistic Approaches to Brand Culture and Communication Across Industries can be Read Online from any device for your convenience.
Holistic Approaches to Brand Culture and Communication Across Industries Book PDF Summary
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Detail Book of Holistic Approaches to Brand Culture and Communication Across Industries PDF
- Author : Dasgupta, Sabyasachi
- Release : 15 December 2017
- Publisher : IGI Global
- ISBN : 9781522531517
- Genre : Business & Economics
- Total Page : 303 pages
- Language : English
- PDF File Size : 7,8 Mb
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