Building Brand Equity and Consumer Trust Through Radical Transparency Practices is popular PDF and ePub book, written by Veselinova, Elena in 2017-07-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Building Brand Equity and Consumer Trust Through Radical Transparency Practices can be Read Online from any device for your convenience.
Building Brand Equity and Consumer Trust Through Radical Transparency Practices Book PDF Summary
The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Detail Book of Building Brand Equity and Consumer Trust Through Radical Transparency Practices PDF
- Author : Veselinova, Elena
- Release : 13 July 2017
- Publisher : IGI Global
- ISBN : 9781522524182
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 7,8 Mb
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