Marketing Strategy for the Creative and Cultural Industries is popular PDF and ePub book, written by Bonita M. Kolb in 2016, it is a fantastic choice for those who relish reading online the Arts genre. Let's immerse ourselves in this engaging Arts book by exploring the summary and details provided below. Remember, Marketing Strategy for the Creative and Cultural Industries can be Read Online from any device for your convenience.
Marketing Strategy for the Creative and Cultural Industries Book PDF Summary
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by: taking a strategic approach to developing marketing plans; bringing together strategic planning, market research, goal setting, and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.
Detail Book of Marketing Strategy for the Creative and Cultural Industries PDF
- Author : Bonita M. Kolb
- Release : 30 September 2024
- Publisher : Unknown
- ISBN : 1138913634
- Genre : Arts
- Total Page : 0 pages
- Language : English
- PDF File Size : 17,8 Mb
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