Marketing Research for Managers is popular PDF and ePub book, written by Sunny Crouch in 2012-06-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Research for Managers can be Read Online from any device for your convenience.
Marketing Research for Managers Book PDF Summary
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Detail Book of Marketing Research for Managers PDF
- Author : Sunny Crouch
- Release : 25 June 2012
- Publisher : Routledge
- ISBN : 9781136379673
- Genre : Business & Economics
- Total Page : 392 pages
- Language : English
- PDF File Size : 11,9 Mb
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