Marketing in a Digital World is popular PDF and ePub book, written by Aric Rindfleisch in 2019-09-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing in a Digital World can be Read Online from any device for your convenience.
Marketing in a Digital World Book PDF Summary
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Detail Book of Marketing in a Digital World PDF
- Author : Aric Rindfleisch
- Release : 19 September 2019
- Publisher : Emerald Group Publishing
- ISBN : 9781787563391
- Genre : Business & Economics
- Total Page : 248 pages
- Language : English
- PDF File Size : 18,9 Mb
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