Management of Marketing is popular PDF and ePub book, written by Paul Reynolds in 2005-06-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Management of Marketing can be Read Online from any device for your convenience.
Management of Marketing Book PDF Summary
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.
Detail Book of Management of Marketing PDF
- Author : Paul Reynolds
- Release : 02 June 2005
- Publisher : Routledge
- ISBN : 9781136386046
- Genre : Business & Economics
- Total Page : 304 pages
- Language : English
- PDF File Size : 7,8 Mb
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