Services Marketing and Management is popular PDF and ePub book, written by Audrey Gilmore in 2003-06-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Services Marketing and Management can be Read Online from any device for your convenience.
Services Marketing and Management Book PDF Summary
This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.
Detail Book of Services Marketing and Management PDF
- Author : Audrey Gilmore
- Release : 02 June 2003
- Publisher : SAGE
- ISBN : 0761941584
- Genre : Business & Economics
- Total Page : 230 pages
- Language : English
- PDF File Size : 8,5 Mb
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