Managing and Marketing Radical Innovations is popular PDF and ePub book, written by Birgitta Sandberg in 2008-02-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Managing and Marketing Radical Innovations can be Read Online from any device for your convenience.
Managing and Marketing Radical Innovations Book PDF Summary
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
Detail Book of Managing and Marketing Radical Innovations PDF
- Author : Birgitta Sandberg
- Release : 07 February 2008
- Publisher : Routledge
- ISBN : 9781134081318
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 19,7 Mb
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