Leveraging Mobile Media is popular PDF and ePub book, written by Valerie Feldmann in 2006-03-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Leveraging Mobile Media can be Read Online from any device for your convenience.
Leveraging Mobile Media Book PDF Summary
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Detail Book of Leveraging Mobile Media PDF
- Author : Valerie Feldmann
- Release : 30 March 2006
- Publisher : Springer Science & Business Media
- ISBN : 9783790816334
- Genre : Business & Economics
- Total Page : 270 pages
- Language : English
- PDF File Size : 21,9 Mb
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