Lean Branding is popular PDF and ePub book, written by Laura Busche in 2019-03-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Lean Branding can be Read Online from any device for your convenience.
Lean Branding Book PDF Summary
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
Detail Book of Lean Branding PDF
- Author : Laura Busche
- Release : 01 March 2019
- Publisher : O'Reilly Media
- ISBN : 9781492054177
- Genre : Business & Economics
- Total Page : 292 pages
- Language : English
- PDF File Size : 17,7 Mb
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