Powering Content is popular PDF and ePub book, written by Laura Busche in 2017-06-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Powering Content can be Read Online from any device for your convenience.
Powering Content Book PDF Summary
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Detail Book of Powering Content PDF
- Author : Laura Busche
- Release : 12 June 2017
- Publisher : "O'Reilly Media, Inc."
- ISBN : 9781491963715
- Genre : Business & Economics
- Total Page : 306 pages
- Language : English
- PDF File Size : 9,9 Mb
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