Brand Love is not Enough is popular PDF and ePub book, written by Max Blackston in 2018-03-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Love is not Enough can be Read Online from any device for your convenience.
Brand Love is not Enough Book PDF Summary
How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand relationships introduced in the 1990s. He introduces a new construct called "brand's attitude," which complements the idea of brand image and introduces a typology of consumer relationships that is richer and more varied than the familiar concept of brand love. This construct describes more fully the two-way street that exists between consumers and brands, and fills a crucial gap in traditional branding literature in explaining consumers’ brand purchasing and usage behavior. Drawing on numerous actual examples and cases from a variety of different industries, and supported by 30 years of consumer data, Brand Love is not Enough should be on the shelf of any serious marketer or student of branding.
Detail Book of Brand Love is not Enough PDF
- Author : Max Blackston
- Release : 15 March 2018
- Publisher : Routledge
- ISBN : 9781351707312
- Genre : Business & Economics
- Total Page : 249 pages
- Language : English
- PDF File Size : 7,7 Mb
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