Contemporary Brand Management is popular PDF and ePub book, written by Johny K. Johansson in 2014-01-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Brand Management can be Read Online from any device for your convenience.
Contemporary Brand Management Book PDF Summary
Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Detail Book of Contemporary Brand Management PDF
- Author : Johny K. Johansson
- Release : 17 January 2014
- Publisher : SAGE Publications
- ISBN : 9781483311968
- Genre : Business & Economics
- Total Page : 273 pages
- Language : English
- PDF File Size : 8,5 Mb
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