International Marketing of Higher Education is popular PDF and ePub book, written by Terry Wu in 2016-09-15, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, International Marketing of Higher Education can be Read Online from any device for your convenience.
International Marketing of Higher Education Book PDF Summary
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Detail Book of International Marketing of Higher Education PDF
- Author : Terry Wu
- Release : 15 September 2016
- Publisher : Springer
- ISBN : 9781137542915
- Genre : Education
- Total Page : 272 pages
- Language : English
- PDF File Size : 10,7 Mb
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