Higher Education Marketing in Africa is popular PDF and ePub book, written by Emmanuel Mogaji in 2020-05-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Higher Education Marketing in Africa can be Read Online from any device for your convenience.
Higher Education Marketing in Africa Book PDF Summary
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
Detail Book of Higher Education Marketing in Africa PDF
- Author : Emmanuel Mogaji
- Release : 20 May 2020
- Publisher : Springer Nature
- ISBN : 9783030393793
- Genre : Business & Economics
- Total Page : 424 pages
- Language : English
- PDF File Size : 8,9 Mb
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