Competition in Higher Education Branding and Marketing is popular PDF and ePub book, written by Antigoni Papadimitriou in 2017-10-06, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Competition in Higher Education Branding and Marketing can be Read Online from any device for your convenience.
Competition in Higher Education Branding and Marketing Book PDF Summary
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.
Detail Book of Competition in Higher Education Branding and Marketing PDF
- Author : Antigoni Papadimitriou
- Release : 06 October 2017
- Publisher : Springer
- ISBN : 9783319585277
- Genre : Education
- Total Page : 261 pages
- Language : English
- PDF File Size : 18,6 Mb
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