Intercultural Communication Globalisation and Advertising is popular PDF and ePub book, written by Sebastian Plappert in 2010-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Intercultural Communication Globalisation and Advertising can be Read Online from any device for your convenience.
Intercultural Communication Globalisation and Advertising Book PDF Summary
Essay from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall's and especially Hofstede's approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.
Detail Book of Intercultural Communication Globalisation and Advertising PDF
- Author : Sebastian Plappert
- Release : 01 July 2010
- Publisher : GRIN Verlag
- ISBN : 9783640664283
- Genre : Business & Economics
- Total Page : 33 pages
- Language : English
- PDF File Size : 17,7 Mb
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