Cross Cultural Aspects of Tourism and Hospitality is popular PDF and ePub book, written by Erdogan Koc in 2020-09-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cross Cultural Aspects of Tourism and Hospitality can be Read Online from any device for your convenience.
Cross Cultural Aspects of Tourism and Hospitality Book PDF Summary
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Detail Book of Cross Cultural Aspects of Tourism and Hospitality PDF
- Author : Erdogan Koc
- Release : 03 September 2020
- Publisher : Routledge
- ISBN : 9781000172065
- Genre : Business & Economics
- Total Page : 351 pages
- Language : English
- PDF File Size : 18,9 Mb
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