Marketing Identities Through Language is popular PDF and ePub book, written by E. Martin in 2005-11-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Identities Through Language can be Read Online from any device for your convenience.
Marketing Identities Through Language Book PDF Summary
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Detail Book of Marketing Identities Through Language PDF
- Author : E. Martin
- Release : 30 November 2005
- Publisher : Springer
- ISBN : 9780230511903
- Genre : Business & Economics
- Total Page : 286 pages
- Language : English
- PDF File Size : 17,7 Mb
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