Advertising as Multilingual Communication is popular PDF and ePub book, written by H. Kelly-Holmes in 2016-01-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising as Multilingual Communication can be Read Online from any device for your convenience.
Advertising as Multilingual Communication Book PDF Summary
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Detail Book of Advertising as Multilingual Communication PDF
- Author : H. Kelly-Holmes
- Release : 11 January 2016
- Publisher : Springer
- ISBN : 9780230503014
- Genre : Business & Economics
- Total Page : 206 pages
- Language : English
- PDF File Size : 21,6 Mb
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