Influencers and Creators is popular PDF and ePub book, written by Robert V Kozinets in 2023-04-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Influencers and Creators can be Read Online from any device for your convenience.
Influencers and Creators Book PDF Summary
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Detail Book of Influencers and Creators PDF
- Author : Robert V Kozinets
- Release : 15 April 2023
- Publisher : SAGE
- ISBN : 9781529785975
- Genre : Business & Economics
- Total Page : 316 pages
- Language : English
- PDF File Size : 10,7 Mb
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