Using Influencer Marketing as a Digital Business Strategy is popular PDF and ePub book, written by Teixeira, Sandrina in 2023-12-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Using Influencer Marketing as a Digital Business Strategy can be Read Online from any device for your convenience.
Using Influencer Marketing as a Digital Business Strategy Book PDF Summary
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Detail Book of Using Influencer Marketing as a Digital Business Strategy PDF
- Author : Teixeira, Sandrina
- Release : 08 December 2023
- Publisher : IGI Global
- ISBN : 9798369305539
- Genre : Business & Economics
- Total Page : 388 pages
- Language : English
- PDF File Size : 20,8 Mb
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