Celebrity Sells is popular PDF and ePub book, written by Hamish Pringle in 2004-06-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Celebrity Sells can be Read Online from any device for your convenience.
Celebrity Sells Book PDF Summary
Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Detail Book of Celebrity Sells PDF
- Author : Hamish Pringle
- Release : 25 June 2004
- Publisher : John Wiley & Sons
- ISBN : 9780470869710
- Genre : Business & Economics
- Total Page : 340 pages
- Language : English
- PDF File Size : 9,6 Mb
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