Celebrity Convergence and Transformation is popular PDF and ePub book, written by Douglas Brownlie in 2017-07-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Celebrity Convergence and Transformation can be Read Online from any device for your convenience.
Celebrity Convergence and Transformation Book PDF Summary
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
Detail Book of Celebrity Convergence and Transformation PDF
- Author : Douglas Brownlie
- Release : 28 July 2017
- Publisher : Routledge
- ISBN : 9781351742702
- Genre : Business & Economics
- Total Page : 266 pages
- Language : English
- PDF File Size : 12,6 Mb
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