Impulse Buying Concepts Frameworks and Consumer Insights is popular PDF and ePub book, written by Dr. C. Nagadeepa in 2024-09-21, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Impulse Buying Concepts Frameworks and Consumer Insights can be Read Online from any device for your convenience.
Impulse Buying Concepts Frameworks and Consumer Insights Book PDF Summary
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.
Detail Book of Impulse Buying Concepts Frameworks and Consumer Insights PDF
- Author : Dr. C. Nagadeepa
- Release : 21 September 2024
- Publisher : Shanlax Publications
- ISBN : 9789391373573
- Genre : Business & Economics
- Total Page : 74 pages
- Language : English
- PDF File Size : 11,5 Mb
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