Humanistic Marketing is popular PDF and ePub book, written by R. Varey in 2013-11-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Humanistic Marketing can be Read Online from any device for your convenience.
Humanistic Marketing Book PDF Summary
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Detail Book of Humanistic Marketing PDF
- Author : R. Varey
- Release : 19 November 2013
- Publisher : Springer
- ISBN : 9781137353290
- Genre : Business & Economics
- Total Page : 284 pages
- Language : English
- PDF File Size : 20,8 Mb
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