Handbook of Research on Global Perspectives on International Advertising is popular PDF and ePub book, written by Krom, Ipek in 2022-06-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Global Perspectives on International Advertising can be Read Online from any device for your convenience.
Handbook of Research on Global Perspectives on International Advertising Book PDF Summary
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Detail Book of Handbook of Research on Global Perspectives on International Advertising PDF
- Author : Krom, Ipek
- Release : 24 June 2022
- Publisher : IGI Global
- ISBN : 9781799896746
- Genre : Business & Economics
- Total Page : 397 pages
- Language : English
- PDF File Size : 11,9 Mb
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