Global Perspectives on Contemporary Marketing Education is popular PDF and ePub book, written by Smith, Brent in 2016-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Perspectives on Contemporary Marketing Education can be Read Online from any device for your convenience.
Global Perspectives on Contemporary Marketing Education Book PDF Summary
A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Detail Book of Global Perspectives on Contemporary Marketing Education PDF
- Author : Smith, Brent
- Release : 17 March 2016
- Publisher : IGI Global
- ISBN : 9781466697850
- Genre : Business & Economics
- Total Page : 293 pages
- Language : English
- PDF File Size : 20,8 Mb
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