Guerrilla Marketing for Nonprofits is popular PDF and ePub book, written by Jay Levinson in 2010-07-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Guerrilla Marketing for Nonprofits can be Read Online from any device for your convenience.
Guerrilla Marketing for Nonprofits Book PDF Summary
The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Detail Book of Guerrilla Marketing for Nonprofits PDF
- Author : Jay Levinson
- Release : 01 July 2010
- Publisher : Entrepreneur Press
- ISBN : 9781613080078
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 16,5 Mb
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