Marketing Moxie for Librarians is popular PDF and ePub book, written by Paula Watson-Lakamp in 2015-05-07, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Marketing Moxie for Librarians can be Read Online from any device for your convenience.
Marketing Moxie for Librarians Book PDF Summary
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Detail Book of Marketing Moxie for Librarians PDF
- Author : Paula Watson-Lakamp
- Release : 07 May 2015
- Publisher : Bloomsbury Publishing USA
- ISBN : 9798216115021
- Genre : Language Arts & Disciplines
- Total Page : 139 pages
- Language : English
- PDF File Size : 21,5 Mb
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