Green Marketing and Management in Emerging Markets is popular PDF and ePub book, written by Robert E. Hinson in 2021-09-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Green Marketing and Management in Emerging Markets can be Read Online from any device for your convenience.
Green Marketing and Management in Emerging Markets Book PDF Summary
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
Detail Book of Green Marketing and Management in Emerging Markets PDF
- Author : Robert E. Hinson
- Release : 27 September 2021
- Publisher : Springer Nature
- ISBN : 9783030730079
- Genre : Business & Economics
- Total Page : 186 pages
- Language : English
- PDF File Size : 21,7 Mb
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