Sustainable Marketing Branding and Reputation Management is popular PDF and ePub book, written by Ruzive Bensson in 2023, it is a fantastic choice for those who relish reading online the Branding (Marketing) genre. Let's immerse ourselves in this engaging Branding (Marketing) book by exploring the summary and details provided below. Remember, Sustainable Marketing Branding and Reputation Management can be Read Online from any device for your convenience.
Sustainable Marketing Branding and Reputation Management Book PDF Summary
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable marketing, branding, and reputation management: strategies for a greener future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Detail Book of Sustainable Marketing Branding and Reputation Management PDF
- Author : Ruzive Bensson
- Release : 25 June 2024
- Publisher : Unknown
- ISBN : 9798369300
- Genre : Branding (Marketing)
- Total Page : 0 pages
- Language : English
- PDF File Size : 21,8 Mb
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