Strategic Marketing Cases in Emerging Markets is popular PDF and ePub book, written by Atanu Adhikari in 2017-05-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Strategic Marketing Cases in Emerging Markets can be Read Online from any device for your convenience.
Strategic Marketing Cases in Emerging Markets Book PDF Summary
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Detail Book of Strategic Marketing Cases in Emerging Markets PDF
- Author : Atanu Adhikari
- Release : 03 May 2017
- Publisher : Springer
- ISBN : 9783319515458
- Genre : Business & Economics
- Total Page : 171 pages
- Language : English
- PDF File Size : 14,6 Mb
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