Green Advertising and the Reluctant Consumer is popular PDF and ePub book, written by Kim Sheehan in 2016-01-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Green Advertising and the Reluctant Consumer can be Read Online from any device for your convenience.
Green Advertising and the Reluctant Consumer Book PDF Summary
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Detail Book of Green Advertising and the Reluctant Consumer PDF
- Author : Kim Sheehan
- Release : 08 January 2016
- Publisher : Routledge
- ISBN : 9781317700067
- Genre : Business & Economics
- Total Page : 135 pages
- Language : English
- PDF File Size : 10,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Green Advertising and the Reluctant Consumer by Kim Sheehan, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
