Advances in Advertising Research Vol IV is popular PDF and ePub book, written by Sara Rosengren in 2013-05-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advances in Advertising Research Vol IV can be Read Online from any device for your convenience.
Advances in Advertising Research Vol IV Book PDF Summary
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Detail Book of Advances in Advertising Research Vol IV PDF
- Author : Sara Rosengren
- Release : 30 May 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658023652
- Genre : Business & Economics
- Total Page : 407 pages
- Language : English
- PDF File Size : 12,6 Mb
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