Green Marketing and Environmental Responsibility in Modern Corporations is popular PDF and ePub book, written by Esakki, Thangasamy in 2017-01-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Green Marketing and Environmental Responsibility in Modern Corporations can be Read Online from any device for your convenience.
Green Marketing and Environmental Responsibility in Modern Corporations Book PDF Summary
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Detail Book of Green Marketing and Environmental Responsibility in Modern Corporations PDF
- Author : Esakki, Thangasamy
- Release : 18 January 2017
- Publisher : IGI Global
- ISBN : 9781522523321
- Genre : Business & Economics
- Total Page : 319 pages
- Language : English
- PDF File Size : 20,6 Mb
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