Global Place Branding Campaigns across Cities Regions and Nations is popular PDF and ePub book, written by Bayraktar, Ahmet in 2016-07-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Place Branding Campaigns across Cities Regions and Nations can be Read Online from any device for your convenience.
Global Place Branding Campaigns across Cities Regions and Nations Book PDF Summary
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Detail Book of Global Place Branding Campaigns across Cities Regions and Nations PDF
- Author : Bayraktar, Ahmet
- Release : 22 July 2016
- Publisher : IGI Global
- ISBN : 9781522505778
- Genre : Business & Economics
- Total Page : 368 pages
- Language : English
- PDF File Size : 18,6 Mb
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